Direct mail is the preferred communication choice of consumers

Published on Wednesday, June 18, 2008

The value of direct mail

 Curley Direct Mail cites a recent survey by e-Marketer which shows that of all forms of marketing communication, direct mail is the preferred choice by consumers. 

The study, conducted during February 2008, found that of people ages 15 and up, 76% who recieved a direct mail piece with an offer chose to purchase the product because of it.  Additionally, on a scale of 1 to 5, survey respondents gave direct mail an average score of 3.9.

E-mail communication scored just above 3, while other methods of communication (phone, text messaging, social-networking sites, etc) averaged under 3.  The survey went on to note that when it comes to unsolicited promotions, consumers prefer direct mail over e-mail blasts, which are viewed as SPAM and typically are filtered. 

Curley Direct Mail is not just a mail-house, it is a marketing consultant and possesses the capability to design, print and mail your postcards, letters and more. 

Call 508-398-4580 to find out about special offers for new clients as well as how Curley Direct Mail can help you with your next marketing campaign from conception to completion.